Adopting Classic Grounded Theory Sajeel Ahmed, University of Bedfordshire, United Kingdom Markus Haag, University of Bedfordshire, United Kingdom Abstract Classic grounded theory methodology is a much-debated topic in research, especially when novice researchers are selecting classic grounded theory for their research or theses. There is a constant need to justify and defend certain processes of grounded theory, which often challenge other research methods. As a novice researcher, I have often found myself juggling between the need to follow specific procedures and...