Ben Binsardi is a reader in the Business and Management department at Glyndwr University. He completed his undergraduate and postgraduate studies at Texas Tech and Wichita State Universities. He then obtained a PhD from Loughborough, studying econometrics and undertook a Research Fellowship at the University of Oxford. Ben has published several textbooks and research journals in the areas of research methodology, marketing and finance. He is chairing a track at the Academy of Marketing Conference in July 2014. Ben teaches research methodology in conjunction with Jan...