Pernilla Pergert, Karolinska Institutet Barney Glaser (2013) No preconceptions – The grounded theory dictum. Mill Valley, CA: Sociology Press Given that the dictum of no preconception is not new in GT, why did Glaser focus his attention so much on it to write a whole book on this topic? The dictum has been declared over and over again, for example in the chapter on Generating Theory in the seminal work of Glaser and Strauss (1967) and the chapters on Reading the Literature and Forcing the Data in Glaser’s (1998) book entitled “Doing grounded theory.” It might be reasonable, then, for a reader to ask why this book is needed and whether the dictum should not just be followed. The answer is that not allowing preconceptions to influence research is one of the greatest challenges and maybe even “the most difficult procedure of all” (Glaser, 2013, p. 133). Therefore, it is important to take it seriously; expanding on the issue is commendable and a welcomed contribution to the literature on classic GT. In the first chapter of this book by Glaser (2013), the question why “no preconception” is a dictum in grounded theory (GT) methodology is answered. GT was discovered in a research field heavily focusing on testing hypotheses and verifying theories (Glaser & Strauss, 1967) and emerged as a complement through the conscious focusing on limiting preconception and discovering theory from the data. While both academic rules and the methodology of GT are there to facilitate excellent research, academic rules require the researcher to focus on learning from previous research and theories while GT procedures are used to handle previous research as possible preconceptions. The aim of the book was to minimize preconception and Glaser (2013) wrote about “the importance of this book to try to stem the flow of preconceptions intruding in GT and affecting GT research” (p. 95). Thus, the dictum is no preconception and this is done, as repeatedly emphasized in the book, by applying “the rigorous steps” (Glaser, 2013, p. 2) of GT. Preconception rules the world and is explained as an important aspect of everyday life and in every step of the research process including the formulation of a problem area, the substantive coding, the theoretical coding integrating the concepts, and the impact on the entire GT process (Glaser, 2013). The method for the book is presented in chapter 7 together with some of the memos Dr. Glaser received from colleagues on preconception. In the last chapter, the reader finds a theory by Kwok, McCallin & Dickson entitled “Working through preconception: Moving from forcing to emergence.” This theory highlights the difficulties in staying open and is followed by an appendix written by Dr. Thulesius on his experiences derived from being a GT mentor. To minimize the preconceptions, Dr. Glaser is incentivizing the no preconception and equipping for emergence. Incentivizing no Preconception In the book, Glaser (2013) encouraged researchers to stay open and endure the initial and fundamental confusion in the research process while using the comparative method; he promises that it will be rewarding. The presented incentives—motivating for staying open and suspending preconception—are attached to positive emotions and values including: freedom from deduction, energy by autonomy, joy of discovery, and motivation from generating theory free of preconception. Equipping for Emergence Glaser (2013) equipped the reader for emergence by encouraging us to trust in the constant comparative method and in emergence. Emergence may sound as if it is something for which we need to wait,...