Toke S. Barfod, MD PhD [1] Abstract To be “adherent” to a medication means to take the medicine as agreed upon. Poor adherence is the main barrier to the effectiveness of HIV medication. Communication between patient and physicians is a major factor in adherence. We found that this communication is very often awkward and superficial, if not completely lacking. According to the proposed theory, it is a core determinant of adherence communication whether or not physicians use a “de-shaming” communication strategy. When physicians do not, they receive answers with low believability, and may even abstain from exploring the possibility of non-adherence. Furthermore, physicians have difficulty in handling low believability of patient statements, and their more or less beneficial strategies may have negative consequences for the relation between patient and physician, and for the patient’s adherence. The here proposed theory “de-shaming for believability” suggests that communication with patients about adherence can be understood as four steps governed mainly by three factors. The four steps are: deciding whether to ask about adherence or not, pre-questioning preparations, phrasing the question, and responding to the patient’s answer. The three factors/determinants are: the communicator’s perceptions of adherence, awkwardness, and believability. Introduction Background: HIV Treatment and Adherence When patients take their medication as agreed upon, they are said to “have good adherence” (Osterberg & Blaschke, 2005). However, patients often have poor adherence (Osterberg & Blaschke, 2005), and especially in HIV treatment, it is one of the main causes of treatment failure (Osterberg & Blaschke, 2005; Wood, et. al, 2004; Dybul et.al., 2002). HIV treatment requires good adherence in order to maintain maximum treatment efficacy and avoid that the HIV virus mutates and becomes resistant to treatment (Osterberg & Blaschke, 2005; Wood, et. al, 2004; Dybul et.al., 2002). Still, around one fourth of patients have poor adherence to HAART (Wood et. al., 2004; Barfod et.al., 2005). Several factors are related to poor adherence, especially patient-related factors such as depression, abuse, and weak social support, but also regimen complexity, patient’s lack of trust in the treatment, and poor patient-physician relations (Barfod et.al., 2005; Fogarty et. al., 2002). When looking at physician factors, we find that experienced physicians achieve better patient adherence (Delgado et.al., 2003), and that trusting patient-physician relations (Heckman et.al., 2004; Mostashari et. al., 1998) and open communication (Schneider et. al., 2004) are associated with better adherence to HAART. In interviews, patients also stress that communication with physicians is important in maintaining adherence to HAART (Roberts, 2002) as well as other diseases (Osterberg & Blaschke, 2005; Cox et. al., 2004). Accordingly, guidelines for treating patients with HAART recommend that adherence be addressed at all follow-up visits to prevent treatment failure (Dybul et.al., 2002; Poppa et. al., 2004). The majority of physicians dealing with HIV also report that they do so (Roberts & Volberding, 1999; Gerbert et.al., 2000; Roberts, 2000; Golin et.al., 2004). Physicians’ communication with patients about adherence to HAART can, however, be problematic. In descriptive questionnaire and interview studies physicians have identified lack of time and resources, as well as their own lack of training as the main barriers to their communication with HIV-positive patients about adherence (Gerbert et.al., 2000; Roberts, 2000; Golin et.al., 2004). Furthermore, a recent systematic review has concluded that two-way discussions and partnership in treatment decisions regarding medicine-taking in general most likely seldom take place(Cox et. al., 2004). To our knowledge, no observational study exploring physicians’ communication with patients about adherence to HAART has been done and no analytical...