Kari Allen-Hammer, Saybrook University Abstract The impetus for exploring how people created wellness using classic grounded theory rose from an interest in understanding behavior that shaped a health-conscious lifestyle. The grand tour question was, “what does wellness look like to you; how do you see yourself cultivating that in your life?” Thirty-three data samples were collected from interviews, a diary, and field observations. The substantive theory of personalizing wellness outlined three stages in forming a health-conscious lifestyle. Stage 1, Awakening a Vision of Wellness, begins the change process through experiencing disruption and personal discovery. Stage 2, Integrating Strategies, involves assuming responsibility by prioritizing wellness and handling complexity associated with one’s inner and social life. Stage 3, Living Wellness, represents mastery levels of personal responsibility maintained through lifelong learning, sustaining energy resources, radiating vibrancy, and sharing wisdom. Coach-practitioners may utilize this theory for determining stage-appropriate interventions that support health-conscious behaviors. Keywords: autonomy, coaching, health-conscious, self-determination, flow Introduction Personal responsibility in health has gained traction during the last three decades as individuals take ownership of their wellbeing by increasing health-conscious behaviors (Kraft & Goddell, 1993; Wiese et al., 2010). Health-conscious refers to “individuals who lead a ‘wellness-oriented’ lifestyle [and who] are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health” (Kraft & Goddell, 1993, p. 18). A consumer-driven market for health-promoting goods and services prompted the healthcare industry, albeit hesitantly (Fulder; 1993), to take notice of shifting trends from disease management (Fulder, 1993; Kraft & Goddell, 1993; Wiese et al., 2010) to “using medical knowledge to prevent disease by altering lifestyle behaviors such as eating, sleeping, exercising, and smoking” (Kraft & Goddell, 1993, p. 19). Some researchers have highlighted the concern that research focusing continually on disease rather than on the experience of health or wellness will only continue to spotlight the disease process and experience and hinder understanding of the process and experience of health and wellness (Antonovsky, 1987; Fulder, 1993). Antonovsky (1987) addressed the fundamental differences between studies that focus on the science of disease versus the science of health, mainly concluding that whatever the study focuses on will determine the questions, hypotheses, methods, and conclusions that guide the study. The motivation behind this study was initially to understand the health behaviors of people who, hypothetically, contributed to and helped sustain the “historic change in public choice” (Fulder, 1993; p. 108) in their quest for wellness. It became evident from the data that the main concern for participants in the study was relieving suffering by personalizing their approach to creating wellness to meet individual needs, preferences, interests, and wellness values, forming a dynamic relationship-to-self. Relationship-to-self refers to recognizing and responding to meeting needs, preferences, interests, and wellness values. Personalizing wellness introduces a three-stage process of developing a personal approach to living a wellness lifestyle. Theory Development This classic grounded theory study was conducted by a doctoral student at Saybrook University (Author, 2018). Wellness lifestyles were the topic area of research. Preconception was limited by not conducting a preliminary literature review and journaling to set aside personal biases and preconceptions, as Glaser (1998) recommended. Also, under the mentorship of the dissertation committee chair, when preconceptions appeared in the doctoral students’ work, the mentor addressed the issue, and the student corrected course. In this manner, preconceptions and personal biases were acknowledged and let go to reduce and eliminate interference in the study. Criteria for selecting adult participants were based on observing the participant exhibiting behaviors that...